This commercial appeals to humor, mostly. It uses a slight form of red herring: it grabs the attention of the viewer with an unlikely situation. The man is participating in a session of acupuncture, and with the unlikely yet probable situation of a fire, he has to make the inevitable decision of jumping several stories from the burning building. The catch, however, is if he jumps he will only hurt himself even more, due to the myriad of pins sticking in and around his body. This insurance commercial then flashes it's company's name in a supportive fashion.

A man feels safe as he enters an acupuncture session. His appearance makes him seem as though he's never experienced such an activity, and looks to be trying it out for the very first time. He reluctantly takes off all of his clothes except for his drawers, and sits down with the expert acupuncturist. Everything is going well as the asian instructor sticks pin after pin into the man's skin. Lightening the mood, the instructor turns on the radio and plays some tunes as he resumes sticking needles into the man. A rat runs through the studio, implying that this really isn't the most sanitary environment for a health related session. The instructor sniffs the air, smelling something funny, and eventually opens a door only to find a fire has started in the building. Flames are everywhere, and get into the room. The acupuncturist loses his cool and runs around in panic. The man receiving the acupuncture sits bewildered, wondering what he could possibly do. The acupuncturist grabs his money box and runs out an open door. The man follows with hope gleaming in his eyes, only to see that the acupuncturist has jumped several stories into an awaiting trampoline provided by firemen. The firemen urge the man to jump, and he conveys a looks of horror as he realizes his situation. He must jump several stories and land, with all of his needles still in his body. The insurance companies logo flashes, saying "just call us". This far-fetched situation provides much relevance to risky situations, but it is far-fetched. It does wonders as far as capturing attention.